B Label - A brand by BOHECO

A Greener Route to Living

Fashion & Living for an individual who is miles ahead of the crowd that latches onto trends in vogue, where it is convenient to fall prey to the fetters of fast fashion. 

Such an individual prefers a change in path, a Plan B that helps them take a greener route where science meets fashion and style meets sustainability. 

We bring to you natural Hemp clothing that looks like linen and feels like cotton. Hemp fabric is extremely unique, much like wine, it ages gracefully and gets better with every wash.

About Us


Spend your day in the most comfortable way! Wear Natural Hemp Clothing

Lose yourself to find much more


is about all of us who keep losing and finding ourselves, in this path of life. It is about that journey through the maze of thoughts which makes us close to our true purpose, to know our own self better.

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Let Nature embrace you every moment! Work, Dine & Relax with Hemp

Hemp Lovers Say...

Cannabis Sativa

Nature's Miracle Crop

HEMP is a highly sustainable crop and one of the strongest natural fibers in the world belonging to the Cannabis Sativa family.

The hemp plant grows like weed, eliminating the need for most pesticides, herbicides, fungicides and thriving on less water than most crops. It even absorbs carbon dioxide and puts back nutrients into the soil !

Being a highly fibrous versatile crop, it finds its applications in Food, Clothing & Shelter.

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Choosing Hemp is a step towards a Greener world

Become a Hemp Native

In this era of mindless consumption, let’s take a step back, slow down, and think, how much impact even our small decisions can have on the world we live in. 

Together let’s weave the future of fashion.

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News & Views about Hemp & Sustainable Fashion

Hemp Lovers' Blog